Using Small Format Printed Materials for Seasonal Promotions
Retail and restaurant clients take advantage of the holidays and seasons as a way to spin promotions, introduce seasonal items and change up their marketing a bit. Outside of a new Facebook cover photo, what else can you do?
There are many small format printed materials that a retail store or restaurant could use to promote new sales or "most wanted" items during the season/holiday. Here are some projects we have created in the past:
- Punch Cards/Rewards Cards - These are used for the old buy some and get one free deals, but we have also seen some clients offer a select number of items at a special price during a specific time frame, a temporary "rewards" card, if you will.
- Mailers - Mail out your new promotions to a larger audience to help spread the word about your seasonal deals or products. Get creative with the types of mailers and graphics to help you stand out. When introducing a new seasonal product or re-introducing, consider sending out a "coming soon" mailer with the date of the release and pair with a coupon to entice sales.
- In-Store Materials - Use table tents, wall posters and counter cards to advertise new promotions, menu items or products. Make use of blank wall space or even ceiling space where you can hang a sign or banner. You can even consider floor graphics to direct consumers to your seasonal section or to promote new items.
Take a look at some of our project examples below.
Looking for more ideas? Need to execute promotional signage to multiple locations/regions? We can help. Contact C2 Imaging to discuss your next project and/or to request a quote.