Why a Pop-Up Shop is good for Business
You’ve probably seen or heard of a pop-up shop by now as they have been gaining more popularity in the last few years. Retailers of different sizes and industries have been experimenting with pop-up shops and seeing the benefits.
These temporary retail establishments offer several benefits over a typical permanent space or online-only site. Pop-up shops are smaller and only last for a few weeks or months at a time and therefore the rent is sometimes lower than a larger store with a longer lease.
The short-term existence of pop-up shops also creates an excitement around the brand. Build a fun and interesting environment and you will attract a lot of consumers. This can also drive sales. Consumers will feel as though they must buy now before the store is gone.
Pop-up shops also offer a great opportunity to test and market new products and promotions. For online-only retailers it is an opportunity to convert non-online shoppers.
C2 Imaging worked with client MKG on a pop-up shop and promotional project for their client, Dockers, in New York City during Fashion Week. We produced the printed materials used at the pop-up shop, which you can learn more about from The New York Times. Dockers also hosted a kick-off party featuring an Airstream. We produced the cut vinyl decals for the mobile vehicle; learn more about the party from WWD.
C2 Imaging is the leading supplier of professional media graphics solutions with offices in the US and Canada. Contact us to see how we can help your business.